great by choice

https://www.amazon.in/gp/product/B005VB99GE/ref=ppx_yo_dt_b_d_asin_title_351_o00?ie=UTF8&psc=1

the 20 mile march

  • hit specific performance markers consistently over a long period of time
  • delivering high performance in bad times and show restraing in good times
  • clear performance markers
  • self imposed constraints
  • achieved with high consistency
  • largely within control to achieve
  • consistency is good, builds confidence
  • discipline built reduces risk

fire bullets, not cannonballs

  • bullet is low cost low risk experiment
  • based on bullets, concentrate resources and fire cannonballs
  • more bullets, less cannonballs
  • calibrated cannonballs - cannonballs that you have empirical evidence of success for based on bullets
  • don't need to be more innovative, just a threshold of innovation is fine for success
  • be an empiricist
  • need a combination of creativity and discipline

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